One of the most dramatic shifts in the American economy over the past few decades has been the growing number of working women. According to the U.S. Department of Labor, 2/3rds of American women work outside the home, and in the next few years, that number is projected to reach 80%. The two-career household is clearly here to stay. People are pressed for time as never before and services such as ours have become more a necessity than a luxury.
Last year, nearly 10% of all U.S. households paid a professional service to clean their homes. Within the next year or two, the U.S. Department of Commerce expects 80% of 2-income households to use an outside housecleaning service.
Residential housecleaning has become one of the fastest growing industries in the country. It's currently approaching $20 billion dollars in annual sales, and the projected annual growth rate is 20%!
The U.S. Bureau of Labor Statistics says "Cleaning services are expected to be the second biggest generator of new jobs for the period 1994-2005."
More people than ever live in two-income households, they don't have the time or desire to do their own housecleaning and that puts us right in the middle of one of the fastest growing industries in the country. On top of that, our business isn't seasonal and it doesn't rise and fall with the economy. And best of all, since this growth spurt is a relatively new phenomenon, the industry is far from saturated.
These days more and more homes have dual-income families.